LAND ROVER ROAM FREE | 65 YEARS, 4 WHEELS, ALL TERRAINS
Directed by Noam Murro
Roam Free captures the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability. Rather than relying on typical car commercial devices, the idea was to convey the sense of effortless movement through one's environs. And so, we turned to four experts in the emerging sport of outdoor free-running to help embody the vehicle and capture that feeling on film in a suitably stunning and beautiful way.
