#WeAreAmerica | The Real Portrait of America
#WeAreAmerica Social Activation
We launched the Love Has No Labels campaign on July 4th. It kicked off with a film, in which pro wrestler, actor, and quintessential all-American hero, John Cena delivers a somewhat unexpected, yet thought-provoking monologue about diversity and inclusion, demonstrating patriotism is not just love for your country, but love for everyone in it.
Every new photo, gender, race, religion, disability, and age were represented in our film, helping us to create THE REAL PORTRAIT OF AMERICA.
After watching the film, the platform allowed viewers to upload their photos to generate their own film endings to be shared on Instagram and Facebook, which best represents who they are
