ROBLOX SUPERSTAR GALAXY
To introduce the new Samsung Z Flip 3 to Gen Z, we created the Superstar Galaxy. The first Meta-verse concert where you can actually play levels.
Gamers unlocked the new Samsung phone as a game companion and received text guidance from Charli XCX. Players also undertake challenges, but only the most skilled among them earned a place performing alongside the PopStar Charli XCX on stage in an epic LIVE Roblox Concert. On stage, they had the opportunity to capture in-game selfies of their avatars alongside Charli XCX using their Samsung devices.
The SuperStar Galaxy attracted over 9.7MM+ players from across the globe and with the support of game influencers, the concert had over 16MM viewers
💥 🤯 🎉 Grand Finale 🪩 🤩🕺
SUPERSTAR GALAXY TEASERS
GAMEPLAY
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GAMEPLAY 〰️
💬 Chat with Charlie XCX 💬
Players received game instructions, news, and merch drops from Charlie XCX.
🚀 Explore 🚀
Players had a chance to explore the Superstar space station to unlock special levels.
⭐️ Unlock the all-new Samsung Z Flip 3 ⭐️
After collecting StarPower, players unlocked the phone companion.
💖 Perform your heart out 💖
Players unlocked dance moves, practiced them, and earned StarPower to complete the challenges.
CHARLI XCX FULL CONCERT