SENSORY OVERDRIVE | AN INTERACTIVE EXPERIENCE - APP / SOCIAL / PRINT
To launch The New Range Rover Sport we showcase the vehicle racing to the top of Pikes Peak in World Record-Setting Time. To show the versatility, power and speed of the car, we create a multi-sensory interactive print ad. With the help of the image recognition APP Blippar different images from the interior of the vehicle trigger a different sensory experience.
In the first week of the campaign's launch it reached the top Five most liked, shared and interacted experiences in Blippar's Global history.
With a multi-sensory interactive print ad we put the reader on the driver’s seat of The New Range Rover Sport.
Download the Blippar APP to try the experience for yourself.
