B.A.R.T - THE INTERN BOT | TV AND SOCIAL CAMPAIGN
TD BANK has a unique way of banking. To highlight the brand's Bank Human philosophy, we created a campaign centered around a fictional
robot named B.A.R.T. (Banking Assistance and Registration Technology).
B.A.R.T. is a former bot employee of “Other Bank”, which represents all other banks and their “non-human” way of banking.
The campaign showcases TD Bank employees training B.A.R.T to learn how to bank human, in a series of commercials with a touch of humor. The project includes TV commercials, OOH, print, online films and social posts for the client's social channels such as, FaceBook, Twitter, Snapchat, Instagram and Youtube.
MEET B.A.R.T.
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