SPOTLIGHT | HUSTLE ON
ROCKSTAR ENERGY DRINK UNVEILS A NEW LOOK AND FRESH HUSTLE IN THE FIRST-EVER SUPER BOWL AD DIRECTED BY DAVE MEYERS.
Rockstar is shining a light on Real Hustlers around the world in a new ad airing during the Super Bowl LV. Featuring Grammy-nominated rapper Lil Baby, Beyonce's stylist Zerina Akers and the Olympian Chris Joslin, the campaign is the new branding under PepsiCo to introduce the "Spotlight" campaign, inspiring consumers to 'Hustle On'.
