TURN THE BEZEL | MUSIC VIDEO
Directed by Michael Gracey.
Over 45 million views and 4 million shares Turn The Bezel became viral within 3 months of the campaign launch.
“Turn the Bezel” is a music video created to promote Samsung’s Gear S2 smartwatch. It features kaleidoscope-inspired choreography set to the Cash Cash hit “Kiss the Sky.” The video opens with a circle of 28 performers in white, joined by 300 performers including dancers, drummers, musicians and fitness enthusiasts. Each turn of the “human bezel” on the huge watch brings a new app to life with synchronized choreography. The colorfully art-directed film reached 24M views in just 3 weeks and was among the top 3 most shared videos of year by #ViralChart AdAge.
